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A Bachelor of Business Administration (BBA) is an undergraduate degree program that typically focuses on fundamental aspects of business management and administration. It equips students with knowledge and skills in areas such as accounting, finance, marketing, human resources, operations management, and strategic planning. BBA programs often aim to provide a broad understanding of business principles while also allowing for specialization in specific areas of interest. Graduates of BBA programs may pursue various career paths in fields such as finance, consulting, marketing, entrepreneurship, and more.